Google Webmaster Tools is a free service that provides website owners with a trove of valuable (and actionable) data about their sites. The service complements the data obtained through Google Analytics. Together the two services are an indispensable resource for anyone who runs a website.
This tutorial explains the benefits of Google Webmaster Tools, highlight some of the more valuable features, and walks through the setup process.
A few reasons why you need Webmaster Tools:
- You’ll learn what search phrases people use to get to your website. And you’ll be able to easily identify where your site is underperforming on Google. This is information you can’t get anywhere else — including Google Analytics.
- You’ll receive alerts when Google has trouble crawling your website. Crawling errors can lead to lower search engine rankings and even removal from Google.
- You’ll receive alerts when your site has been hacked or infected with malware. Google bans sites infected with malware, so the sooner you know about this, the better. Webmaster Tools also provides a way to quickly get your site back into Google once the malware has been removed.