I remember the pain and frustration I experienced while building my first eCommerce website. Back in the Internet stone-age, there were no eCommerce site building tools. I coded the whole website from scratch! It was a miserable and impossibly complicated process.
These days the problem is reversed. There are scores of eCommerce tools available. Anyone can build an online store without writing a single line of code. If there’s a problem, it’s that there are too many choices. Which eCommerce platform is right for your business?
The best eCommerce system is the one you’re already using to run your website. That’s WordPress.
Why WordPress is the Best eCommerce Platform
You know WordPress is great for building a business website. But did you know that WordPress is also the world’s most popular eCommerce platform?
The WooCommerce shopping cart plugin is used by over 30% of all online stores. And that’s just one plugin. There are hundreds of other eCommerce plugins for WordPress. Add them all up and the number of webshops built with WordPress is huge.
There are plenty of reasons why business owners have embraced WordPress:
Ownership of your store. WordPress site owners maintain complete ownership of their website and online store. That’s not the case on other eCommerce platforms. Your business may be interrupted by any number of things. When a third-party eCommerce platform changes the terms of service, you’re out of luck. An account terminated for no good reason? Your store vanishes without a trace. Your WordPress site is yours forever.
No lock-in. Unlike hosted eCommerce platforms, WordPress runs on your web hosting account. You’re not at the mercy of some mysterious startup. If you want to move your site to another hosting company, you’re free to do that. Consider how quickly Internet startups come and go. Do you want your store locked into a platform that might not be around tomorrow?
Unlimited flexibility. There are tens of thousands of WordPress themes and plugins available. That makes WordPress highly customizable. WordPress is flexible enough to support any business model you can dream up.
Open-source roots. Because WordPress is open-source software, it’s free to use and free to modify. That means the underlying code can be customized to meet your specific business needs. This open-source philosophy is responsible for WordPress’s rapid evolution and improvement.