Permalinks are one of the least understood WordPress features. And yet, WordPress permalinks have a huge impact on the success of your blog or website. Use the right permalink settings and it’s easier for your visitors to share links to your website. Use the wrong permalinks and suddenly you have a bunch of unhappy users with broken links.
Beyond providing a good (or bad) user experience, permalinks can also have an impact on your website’s search engine rankings. While we don’t know the exact formula of the algorithms Google and other search engines use, we do know that the URL structure is a ranking factor.
If you’re struggling to make your site as user-friendly (and search engine friendly) as possible, spend a few minutes getting to know how WordPress permalinks work. It’s a very easy way to improve the quality of your website.
Unfortunately, WordPress’s default permalink settings are far from optimal. In fact, they’re downright bad.
This screencast demystifies permalinks by explaining what they are, why they’re so important, and finally, how you can improve the permalinks on your WordPress website. After viewing this video you’ll know exactly what to do to make your permalinks both human-friendly and search engine friendly.