If you’re like many business owners, you find yourself wondering if your website is contributing to your business in a meaningful way. When a business website is optimized to attract prospects, capture leads, and increase sales, there is no doubt about the impact it has on your bottom line. If you have any doubts at all, […]
In this era of social networks, it’s tempting to think that traditional business websites are going the way of the dodo bird and other extinct species. When you consider that over 600 million people visit Facebook on a daily basis, you may find yourself wondering, “why on earth would anyone still need an old-school business website?” Isn’t […]
Is your business website ready for the mobile revolution? If not, it’s time to start thinking seriously about the 21st century. Internet traffic from tablets and smartphones recently surpassed traffic from traditional computers. Those traffic numbers are only going to become more lopsided as time goes on. While it’s clear that mobile Internet is not a […]
Like most business owners, Bill Verner of Cooperative Installations understands the importance of a professional looking web presence. Bill’s website serves as an introduction to his hotel supply chain management business, greeting a global audience of clients and prospects 24/7. Unfortunately, his company’s existing website had not aged well. As Bill explains, “it was outdated […]
If you’re like most business owners you fall into one of two groups: A) You know you need a website, but you just haven’t had the time or money to make it happen, or B) You have a website, but you know it’s not what it should be and you’re always making excuses for it. […]
If you’re like most business owners you have a nagging sense that your website isn’t living up to its full potential. Unfortunately, few business owners do much besides worry that their website isn’t earning its keep. They assume that once a website is built and online there’s not much else to do. Nothing could be […]
An events calendar is a great way to keep your customers up-to-date on your public appearances, sales, and special events. In this lesson I show you how to setup a calendar using the All-In-One Events Calendar plugin.
The best way to find out what your customers are thinking is to ask them. It’s easy to create a web survey to get immediate feedback from your visitors. In this video I show you how to add a survey to your website using Google Docs.
Email newsletters remain one of the most effective ways to keep in touch with your customers and prospects. In this lesson I show you how to add an email subscription form to your website.
A contact form is the best way to get feedback from your site visitors without exposing your email address to a flood of SPAM. In this lesson I show you how to create a simple contact form with the Contact Form 7 plugin.
This lesson provides a pre-flight checklist for building your website. You’ll learn about the tools you need to build your site, choosing an appropriate development environment, and creating a child theme.
This project overview recaps the work we’ve done to date and introduces our client, DuroSport Electronics. Throughout this module we’ll be transforming DuroSport’s creaky old static HTML website into a modern WordPress powered site. This video also includes a cautionary note about theme selection.