If you own a website, there’s a pretty good chance you’re obsessed with search engine optimization (SEO). Who doesn’t want their website to rank on the first page of Google — without having to pay for advertising? That’s pretty much the holy grail for any serious business owner. Fortunately, the basics of WordPress SEO are not that hard.
Some “experts” would have you believe that SEO is an obscure and mystical art form, requiring years of training, dedication, and hard work.
No matter what the “experts” might tell you, you don’t have to spend years training at some super-secret SEO monastery to get good results. And you certainly don’t have to spend a small fortune hiring an SEO consultant.
The truth is, WordPress is pretty good about SEO right out of the box.
As long as you’re creating high-quality content and posting it to your website on a regular basis, there’s a pretty good chance that, over time, you’ll rank well for your target search phrases.
While WordPress is very good, it isn’t perfect. There are a couple of simple tweaks that will make WordPress even better at SEO than it already is. In this screencast, I show you how to make those changes, and give you some additional advice on SEO.