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Post Formats are used to apply unique layout and design elements to special types of WordPress posts. For example, if you frequently post quotes to your blog, you can use the Quote Post Format to make those quotes look their best when displayed on your site.
Unfortunately there’s a catch. You’re limited to the Post Formats that are pre-defined by WordPress and supported by your theme.
If this all seems somewhat confusing, it will all make more sense after you’ve seen the examples used in this short tutorial.