WooCommerce Essentials

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WooCommerce Essentials
Modules & Lessons

Module 1: Getting Started with WooCommerce

This module lays the foundation for everything that follows: from installing WooCommerce to integrating the plugin with an existing website. You’ll also learn a bit about WooCommerce’s history. And we’ll take a closer look at how the plugin modifies WordPress.


  • Intro to WooCommerce Essentials
  • WooCommerce Overview
  • Integrating WooCommerce with an Existing Website
  • Installing WooCommerce
  • WooCommerce Quick tour

Module 2: WooCommerce Settings

WooCommerce settings control every aspect of how your store functions. In this module, we go through the settings with a fine-tooth comb.


  • Settings Overview
  • General Settings
  • Product Settings
  • Setting up taxes
  • Setting up shipping
  • Checkout Settings
  • Setting up PayPal
  • Setting up Stripe
  • Customer accounts
  • Email settings
  • API settings

Module 3: Products

WooCommerce’s flexible product structure is the reason why it’s such a versatile selling system. In this module, you’ll learn about WooCommerce’s product types. We walk you through the process of creating each type of product in detail so you’ll be able to sell just about anything. We’ll also look at ways to better organize your products for improved customer experience. And you’ll learn how to merchandise your products with upsells and cross-sells.


  • Product Types
  • Simple Products
  • Variable Products
  • Affiliate Products
  • Grouped Products
  • Downloadable Products
  • Product Categories, Tags, and Attributes
  • Product Images and Galleries
  • Product Reviews

Module 4: Design and Customization

Your WordPress theme has a big impact on how your WooCommerce site looks and works. This module walks through the setup and customization of our demo site’s WooCommerce theme. You’ll also get some pointers on integrating WooCommerce with an existing theme. And we’ll look at WooCommerce shortcodes and widgets.


  • WooCommerce Theme Selection
  • WooCommerce Theme Evaluation
  • WooCommerce Theme Setup
  • WooCommerce Widgets
  • WooCommerce Shortcodes
  • Tools for WooCommerce Theme Customization
  • WooCommerce with an Existing Theme

Module 5: Running Your Store

Once your eCommerce site has launched your focus will switch to day-to-day operations. This module covers the operational duties of an eCommerce business owner. From managing orders to sales reports, to customer support.


  • Testing Your Store
  • Managing Orders
  • Customer Service
  • Coupons
  • Reports
  • Order Related Extensions

Module 6: Advanced Topics

This module will address advanced eCommerce topics and provide an overview of several useful WooCommerce extensions.


  • eCommerce Tracking with Google Analytics
  • Membership Websites with Groups for WooCommerce
  • Subscriptions for Digital and Physical Products
  • Table Rate Shipping

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