WordPress is free, but that doesn’t mean you won’t spend money building your website. Web hosting, commercial themes, and plugins all cost money. Like any serious business endeavor, your website needs a formal budget. This lesson gives you the information you need to create your budget, along with a sample spreadsheet.
The site diagram is an essential planning tool that helps you visualize the layout and organization of your website. In this lesson you’ll learn how to create your own site diagram using low cost tools that you probably already own.
Too many business websites are created on the fly with little thought given to the content. As a result, the business message suffers and the website is ineffective at connecting with customers. In this lesson you’ll learn how to take control your business content and ensure that nothing important is left out.
What’s the point of your website? Without a clearly defined purpose there’s little chance that your site will ever be an effective tool for marketing your business or recruiting new customers. In this lesson you’ll identify the reason for your site’s existence and develop a plan for creating a site that meets your needs.