WordPress Blueprint Helps Business Owner Refresh Dated Website

Like most business owners, Bill Verner of Cooperative Installations understands the importance of a professional-looking web presence.

Bill’s website serves as an introduction to his hotel supply chain management business, greeting a global audience of clients and prospects 24/7.

Unfortunately, his company’s existing website had not aged well. As Bill explains, “it was outdated and didn’t have the look I wanted.”

This is a common challenge that business owners face as they realize that a website from a previous decade has become dated — not just in terms of design, but also content. To make matters worse, legacy websites are virtually unusable on modern devices like smartphones.

As a result, Bill began investigating options for affordable website design.

Initially, he tried building his firm’s website with a service called Wix. That effort ended with mixed results. Bill liked the look of the site, but he found that the Wix system wasn’t nearly flexible enough. On top of that, he had no control over where his website was hosted, making Wix less than a desirable long-term solution.

While further investigating his options, Bill discovered WordPress. Bill was impressed — there are many compelling reasons for a business owner to use WordPress.

There was just one problem: Bill had no experience with WordPress. In fact, he had no experience at all with web design.

While searching for information on how to turn WordPress into a professional-looking business website, Bill discovered WP Apprentice and signed up for our WordPress Website Blueprint course.

Professional websites can be expensive to design and difficult to maintain, especially for a business owner with no coding or web design skills.

As Bill explains, the Blueprint eased him into the process of building his website with WordPress. “Your course is a good value and is easy to follow. It simplified the process so that even I could understand it. I also liked how it was broken up into short segments that could immediately be applied to a site under development.”

Bill created the new Cooperative Installations website himself over a four week period.

“I had zero experience with WordPress or HTML coding. I learned everything I know from taking your course.”

How hard is it for someone with zero web design experience to build a professional-looking website with WordPress?

“If you follow the course, you will have a website up and running when you finish.”

In the end, what matters most is what the business owner and his customers think of the new website.

“I like the look of the site and having the ability to make changes, as I want or need them, myself.” Best of all, “my clients like the new look.”