Goals are not a one-time thing…they’re an everyday thing.
We’re well into the first quarter of the new year, and you’re back to living your regular life. Now is a good time to reflect on the fact that your new year’s goals are a year-long commitment.
Remember all those goals you had for your website in the new year? Well, if you haven’t started on them already, now’s a perfect time.
What if you have started, but are having difficulty staying with them day after day?
After all, when we don’t see results as fast as we’d like, we can get discouraged and even abandon our goals altogether…put them off for yet another year.
How can we make sure this doesn’t happen? How can we stay focused on our goals all year long?
Here are four tips that can help…
Tip 1 – Shorter Time Frames
Shortening the time frames for your site goals is one way you can keep yourself motivated and on track all year.
Sometimes the date for achieving your goal seems too far off in the future. To keep your focus on achievement – and keep yourself motivated – try bringing it closer to today.
Ask yourself, “If I’m not seeing results yet, would a shorter time frame let me see results and move me toward my site goal?”
Suppose your goal is to redesign your website completely by the end of the year. That could feel intimidating. Try shortening the timeframe…” In the next 30 days, I’ll select a new theme and learn how to use it on my site.”
Or maybe one of your goals is to improve your site’s ROI by the end of the year. That means it’s time to set up your web-based lead generation system…and that’s a huge task. Try shortening the timeframe for it…”In the next 30 days, I’ll develop and launch a landing page for a new email campaign.”
Shortening time-frames for achieving your goal can really help you stick with it.
Tip 2 – Bite-Size Chunks
If one of your site goals is better search engine ranking, you know that publishing quality content on your blog each week is one of the best ways to achieve it. One blog post each week means writing and publishing dozens of new blog posts by the end of the year…a daunting task!
How do you get started?
Look for ways you can break up your content creation into smaller “bite-size chunks.” Schedule dedicated writing time each month to create four blogs…much easier to manage!
It’s always easier to handle a smaller chunk than the big one. By achieving a smaller goal you begin to see progress. Seeing progress motivates you, and restores your confidence…makes it easier for you to stay with the bigger goal.
Tip 3 – Reward and Regroup
As you work toward your site goals…
- Reward yourself for achievement
- Regroup on non-achievement
On the road to achieving our goals, we sometimes forget to reward ourselves for what we have achieved, for the smaller accomplishments that will get us there.
Let’s say you want to improve your site’s ROI with improved lead generation by year end. You don’t have to wait until the end of the year to reward yourself. Reward yourself with an easy win. Take a few minutes to set up Google Analytics or, if it’s already set up, take a few minutes to set up a custom dashboard so you can easily monitor your key numbers…quick ways you can see progress and feel rewarded for your accomplishment.
What if the numbers don’t meet the targets you’ve set?
Sounds like non-achievement and that’s when it’s time to regroup.
Get the data and ask yourself…
- What’s causing the results I’m seeing?
- What do I need to do to turn this around?
Answers to these will tell you what you need to do to get back on track to meet your site targets.
Tip 4 – Get Social
This tip involves others, using their knowledge, experience, and support to help you stay with the goals you’ve set for your site.
Get Social doesn’t mean posting your site goals on Facebook and Pinterest or tweeting them. It simply means sharing your goals with trusted partners, business associates, and friends. Choose those who understand your business, really care about you, and want to see you be successful. They’ll give you their support – and their ideas – to help you get your site the way you want it.
There’s more to this…
- Explaining your site goals to others makes them seem more real – and achievable – to you.
- Getting social makes you accountable to others for achieving your site goals. Who wants to fail in front of a trusted audience, no matter how supportive they are?
So…if you’re having challenges staying with your site goals, try shorter time frames, bite-size chunks, reward and regroup, and get social.
When you put these tips to work throughout the year, they’ll give you the staying power you need to get your site where you want it.