Business Website Blueprint

Isn’t it time you had a feature rich, state-of-the-art business website with all the bells and whistles? That’s easy to update and looks great too?!
  • Build a professional looking website without hiring an expensive designer.
  • Learn how to find the right WordPress theme for your site.
  • Recommended plugins that ensure your site gets results.
  • Step-by-step videos guide you to success.

Build a business website that attracts prospects and makes customers happy

Blueprint Course Modules and Lessons

Getting Started

Module 1: Getting Started

We’ll start by focusing on the foundational pieces of your online presence. By the time you’re finished you’ll have a domain name, a web host, and a working version of WordPress installed and ready to go.
  • Your Business Domain Name
  • Finding a Web Host
  • Installing WordPress: Manual
  • Installing WordPress: cPanel


Module 2: Planning Your Business Website

What’s the difference between a disappointing website and a website that becomes an indespensible business asset? In a word, planning. Before we start building anything we’re going to spend some time thinking about our goals and developing a plan. This phase includes everything from planning our content to creatinhg a budget (ensuring we won’t have unanticiapted expenses later on).
  • Defining Your Business Website
  • Content Planning
  • Diagram Your Website
  • Create a Site Budget


Module 3: Site Design with WordPress Themes

Once we’ve finished the planning phase, it’s time to start thinking about how we want our website to look. Fortunately, the WordPress theme system makes it nearly impossible to build an ugly looking website. Unfortunately the popularity of WordPress creates a whole new challenge — finding the right theme for your site. In this module you’ll learn more about WordPress themes and get plenty of advice on how to find the perfect theme for your business website. There’s also an emphasis on finding a mobile friendly theme that ensures smartphone using customers have the best possible experience when they visit the site.
  • WordPress Themes
  • Themes: Where to Look
  • Themes: What to Look For
  • Customize Your Theme

Building the Site

Module 4: Building Your Website

Finally, it’s time to build the site. In this module you’ll see the step-by-step process of creating a business website from scratch with WordPress. This in-depth module literally walks you through every stage of the site building process.
  • Project Overview
  • Preparing to Build The Site
  • Creating Core Content
  • Creating News and Blog Posts
  • Set the Home Page and Blog Page
  • Organizing Content
  • Custom Post Types
  • Customizing the Theme Settings
  • Build the Home Page
  • Enhancing Core Content
  • Site Migration

Business Features

Module 5: Adding Business Features

With the core website in place, it’s time to add some business functionality. In this module we’ll add features that create a richer experience for the site’s visitors, and provide more information and actionable data to you as a business owner.
  • Collecting Data with Gravity Forms
  • Improve Your WordPress Site with Google Webmaster Tools
  • Create a Contact Form
  • Create an Email Subscription Form
  • Improve On-Site Search
  • Track Your Progress with Web Analytics
  • Making Social Connections
  • Add Audio and Video
  • Create a Survey
  • Create a Calendar of Events


Module 6: Ongoing Maintenance

The easiest way to ensure that your business website remains happy, healthy, and secure, is to perform regular routine maintenance. This module shows you what you need to do to keep WordPress current and your website safe.
  • WordPress Security Plugin: Better WP Security Setup Guide
  • Upgrading Your WordPress Website
  • Prepare for the Worst: WordPress Disaster Planning
  • WordPress Backups with BackupBuddy
  • WordPress Backups with VaultPress


Bonus Training

  • WordPress Essentials Course (a $79 value). The full 48 lesson course is included with the Website Blueprint.
  • Think Mobile: Strategies for success on the mobile web (a $49 value). In-depth coverage of the mobile revolution. Learn how to make your smartphone using customers happy.
  • WordPress Plugin Guide: Video Course This Guide features plugins that delight customers, entices prospects, and produces measurable results. This video course includes 22 step-by-step tutorials. (a $49 value)
  • WordPress Theme Mechanics Webinar (a $29 value). One hour introduction to the inner workings of the WordPress theme system.
  • WordPress Security Briefing (a $29 value). Avoid common security problems and keep your WordPress site secure with this one hour security briefing.

Blueprint Course Benefits

Build your website without coding

A Blueprint for Success

The Blueprint is a complete guide to building a professional looking, highly functional business website with WordPress.
Step-by-Step Video tutorials

Step-by-Step Videos

Watch as a WordPress expert builds a complete business website from scratch. You’ll see how a site is transformed from the default WordPress theme with no content, to a high-impact, professional looking website.
Learn how to find the right WordPress Theme

Find the Right Design

Overwhelmed by WordPress design options? We explain the different types of WordPress themes and the critical features that are most important to your website.
Build a mobile responsive website

Reach Your Mobile Customers

Stop driving your smartphone using customers to the competition. Learn how to find a WordPress theme that looks as good on small screens as it does on full-sized computers.
30 day money back guarantee

Your Satisfaction Guaranteed

Try the Business Website Blueprint risk free for 30 days. If the course isn’t right for you, we’ll happily refund 100% of your purchase price.
WordPress Essentials Course

Bonus: WordPress Essentials Course

Brush up on your WordPress skills with WP Essentials. The Blueprint includes full access to the starter course covering core WordPress skills and concepts. (a $79 value)
Lifetime access

Lifetime Access

No monthly membership fees. Your payment gives you to unlimited lifetime access to the training videos and related materials.
World-Class Websites

Build a World-Class Website

WordPress is the web publishing system of choice for leading businesses and media companies around the world. Used by CNN, Time Magazine, BBC, Sports Illustrated and many more. 22% of all websites run on WordPress.
Includes site planning tools and worksheets

Site Planning Tools

Downloadable planning worksheets help you plan identify your online business goals, plan and organize your content for maximum impact, evaluate business themes, and more.
Add business features

Add Business Features To Your Site

From email signup forms to web analytics, we’ll show you which plugins to use and walk you through the process of setting up each one.
Forum for Members

Answers to Your Questions

Members have access to an exclusive member-only forum where you can ask questions and get answers from a WordPress expert.
WordPress Plugin Guide: Video Course

Bonus: WordPress Plugin Guide, Video Course

The Guide features plugins that delight customers, entices prospects, and produces measurable results. This video course includes 22 step-by-step tutorials. (a $49 value)

Three Full Courses — Sixteen Hours of Video Lessons!
Plus Site Planning Tools and Worksheets

Choose Your Payment Option

Single Payment

$147 Single payment for lifetime access

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Payment Plan

$79 x 2Two payments for lifetime access

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100% satisfaction guaranteed.
Unconditional money back guarantee
Try the course for 30 days. If it’s not right for you we’ll gladly refund your money, no questions asked.

Over 12,000 People Have Learned WordPress from Our Videos

The depth of the videos in the training library is amazing!!
Laura Riera
This course really opened up a whole new WordPress world of knowledge. You have taken something that sometimes overwhelms and simplified it into understandable and workable modules.
Nancy Breeding
I was going quietly crazy trying to work out how to get a theme to look the way I wanted. After going through these videos it has de-mystified the whole process.
David Jarrold
The chunking and sequencing of the content is superb and the supporting documentation and resources with each video is world-class.
R. Edward Turner, Ph.D.
I’m amazed by how many nagging issues discovered over the past year of trying to work in our WordPress site are explained with each new session of this course.
Linda Willis
The WP Essentials is just that – the absolute essentials for learning WordPress. It has been a huge help for me, especially in that I can revisit the various modules over and over, whenever it suits me.
Steve Stapelberg